Scimago Journal & Country Rank

Applied Marketing Analytics

Country

United Kingdom

Universities and research institutions in United Kingdom
Media Ranking in United Kingdom

Subject Area and Category

Publisher

Henry Stewart Publications

H-Index

5

Publication type

Journals

ISSN

20547544, 20547552

Coverage

2018-2023

Information

Homepage

How to publish in this journal

Scope

Applied Marketing Analytics is the major professional journal publishing in-depth, peer-reviewed articles on all aspects of measuring and analysing marketing performance to improve its effectiveness. Guided by its expert Editorial Board, each quarterly 100-page issue – appearing both in print and online – publishes detailed, practical articles written by and for marketing analytics professionals on innovative thinking, strategies, techniques, software and applied research. High-quality articles and case studies demonstrate how major brands are collecting, interpreting and analysing marketing data across the full-range of digital and non-digital channels. Learn how to measure the effectiveness of your marketing initiatives more accurately and how to identify gaps in your marketing analytics program and what metrics support sound marketing decision making – and add to the bottom line. Join the conversation about this journal
Quartiles

The set of journals have been ranked according to their SJR and divided into four equal groups, four quartiles. Q1 (green) comprises the quarter of the journals with the highest values, Q2 (yellow) the second highest values, Q3 (orange) the third highest values and Q4 (red) the lowest values.

CategoryYearQuartile
Marketing2019Q4
Marketing2020Q3
Marketing2021Q4
Marketing2022Q4
Marketing2023Q4
Statistics, Probability and Uncertainty2019Q4
Statistics, Probability and Uncertainty2020Q4
Statistics, Probability and Uncertainty2021Q4
Statistics, Probability and Uncertainty2022Q4
Statistics, Probability and Uncertainty2023Q4
Strategy and Management2019Q4
Strategy and Management2020Q4
Strategy and Management2021Q4
Strategy and Management2022Q4
Strategy and Management2023Q4
SJR

The SJR is a size-independent prestige indicator that ranks journals by their 'average prestige per article'. It is based on the idea that 'all citations are not created equal'. SJR is a measure of scientific influence of journals that accounts for both the number of citations received by a journal and the importance or prestige of the journals where such citations come from It measures the scientific influence of the average article in a journal, it expresses how central to the global scientific discussion an average article of the journal is.

YearSJR
20190.120
20200.211
20210.190
20220.122
20230.161
Total Documents

Evolution of the number of published documents. All types of documents are considered, including citable and non citable documents.

YearDocuments
201818
201935
202035
202140
202246
202333
Citations per document

This indicator counts the number of citations received by documents from a journal and divides them by the total number of documents published in that journal. The chart shows the evolution of the average number of times documents published in a journal in the past two, three and four years have been cited in the current year. The two years line is equivalent to journal impact factor ™ (Thomson Reuters) metric.

Cites per documentYearValue
Cites / Doc. (4 years)20180.000
Cites / Doc. (4 years)20190.222
Cites / Doc. (4 years)20200.377
Cites / Doc. (4 years)20210.227
Cites / Doc. (4 years)20220.250
Cites / Doc. (4 years)20230.353
Cites / Doc. (3 years)20180.000
Cites / Doc. (3 years)20190.222
Cites / Doc. (3 years)20200.377
Cites / Doc. (3 years)20210.227
Cites / Doc. (3 years)20220.245
Cites / Doc. (3 years)20230.314
Cites / Doc. (2 years)20180.000
Cites / Doc. (2 years)20190.222
Cites / Doc. (2 years)20200.377
Cites / Doc. (2 years)20210.200
Cites / Doc. (2 years)20220.173
Cites / Doc. (2 years)20230.314
Total Cites 
Self-Cites

Evolution of the total number of citations and journal's self-citations received by a journal's published documents during the three previous years.
Journal Self-citation is defined as the number of citation from a journal citing article to articles published by the same journal.

CitesYearValue
Self Cites20180
Self Cites20191
Self Cites20201
Self Cites20214
Self Cites20222
Self Cites20230
Total Cites20180
Total Cites20194
Total Cites202020
Total Cites202120
Total Cites202227
Total Cites202338
External Cites per Doc 
Cites per Doc

Evolution of the number of total citation per document and external citation per document (i.e. journal self-citations removed) received by a journal's published documents during the three previous years. External citations are calculated by subtracting the number of self-citations from the total number of citations received by the journal’s documents.

CitesYearValue
External Cites per document20180
External Cites per document20190.167
External Cites per document20200.358
External Cites per document20210.182
External Cites per document20220.227
External Cites per document20230.314
Cites per document20180.000
Cites per document20190.222
Cites per document20200.377
Cites per document20210.227
Cites per document20220.245
Cites per document20230.314
% International Collaboration

International Collaboration accounts for the articles that have been produced by researchers from several countries. The chart shows the ratio of a journal's documents signed by researchers from more than one country; that is including more than one country address.

YearInternational Collaboration
20185.56
201914.29
20202.86
20215.00
202215.22
20230.00
Citable documents 
Non-citable documents

Not every article in a journal is considered primary research and therefore "citable", this chart shows the ratio of a journal's articles including substantial research (research articles, conference papers and reviews) in three year windows vs. those documents other than research articles, reviews and conference papers.

DocumentsYearValue
Non-citable documents20180
Non-citable documents20192
Non-citable documents20206
Non-citable documents202110
Non-citable documents202212
Non-citable documents202313
Citable documents20180
Citable documents201916
Citable documents202047
Citable documents202178
Citable documents202298
Citable documents2023108
Cited documents 
Uncited documents

Ratio of a journal's items, grouped in three years windows, that have been cited at least once vs. those not cited during the following year.

DocumentsYearValue
Uncited documents20180
Uncited documents201915
Uncited documents202044
Uncited documents202173
Uncited documents202287
Uncited documents202392
Cited documents20180
Cited documents20193
Cited documents20209
Cited documents202115
Cited documents202223
Cited documents202329
% Female Authors

Evolution of the percentage of female authors.

YearFemale Percent
201823.81
201933.33
202027.27
202125.93
202238.10
202330.51
Documents cited by public policy (Overton)

Evolution of the number of documents cited by public policy documents according to Overton database.

DocumentsYearValue
Overton20180
Overton20190
Overton20200
Overton20210
Overton20220
Overton20230
Documents related to SDGs (UN)

Evoution of the number of documents related to Sustainable Development Goals defined by United Nations. Available from 2018 onwards.

DocumentsYearValue
SDG20180
SDG20193
SDG20202
SDG20214
SDG20224
SDG20232
Scimago Journal & Country Rank
Show this widget in your own website

Just copy the code below and paste within your html code:
SCImago Graphica
Explore, visually communicate and make sense of data with our new data visualization tool.
Metrics based on Scopus® data as of March 2024
Loading comments…

Leave a comment

* Required

* Required

* Required

* Required

The users of Scimago Journal & Country Rank have the possibility to dialogue through comments linked to a specific journal. The purpose is to have a forum in which general doubts about the processes of publication in the journal, experiences and other issues derived from the publication of papers are resolved. For topics on particular articles, maintain the dialogue through the usual channels with your editor.

Developed by:
Scimago Lab Powered by:
Powered by scopus

Follow us on @ScimagoJR

Scimago Lab, Copyright 2007-2024. Data Source: Scopus®

Legal Notice

Privacy Policy